soul pancake & participant media:
the price of free
the price of free
bringing child labor to the forefront through animation 🌐
In collaboration with YouTube and Participant Media, we teamed up with SoulPancake to create an animation promoting a feature documentary. The film follows Nobel prize winner Kailash Satyarthi and his mission to free children forced into child labor.
process
Since the animation was a promotional item for a film, it had a tight timeline and a hard deadline. We were given about two weeks after receiving the script to have the finished video ready for publication. This meant the project would become a full-team effort, where we were storyboarding, designing, and animating – all at the same time.
We started by going over the script, and jotting down some visual notes. Because the turnaround time was so short, we created a written storyboard rather than a hand-drawn one like we normally do. We went through the script line by line and took notes about what we wanted that scene to look like and how we wanted it to move. Since all visual cues were written down, the language had to be extremely specific and concise.
We started designing the first scene we needed animated, and from there began designing and animating congruently. This helped us speed up the production since we had two designers and animating all together. After all animating was done, we sourced and added background music and sound effects to give the video a much more engaging and dramatic tone.
Industry
Video Production Company
Credits
Jordan Lambrecht - Creative Director
Karley Johnson - Post Production
Josh Hoepner - Animator
Hannah Klemme - Illustrator
Tony Bertino - Account Manager
Karley Johnson - Post Production
Josh Hoepner - Animator
Hannah Klemme - Illustrator
Tony Bertino - Account Manager
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